Crushing Mediocrity


Transforming the advisor + employer relationship

by Wendy Keneipp on July 10, 2017

Promoting Someone Else's Products is a Seriously Lame Way to Market Your Insurance Agency

People don’t buy what you sell. They buy you and your ideas. And when all you talk about are your products, you’re losing potential buyers.

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by Wendy Keneipp on June 12, 2017

If Sales are Stagnant, You Probably Have a Marketing Problem

Marketing has taken on a critical new role for insurance agencies, and understanding what that role is, how it impacts your business, and what you...

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by Wendy Keneipp on May 08, 2017

No, I Will Not Give You Permission to Be Lazy

I have the craziest conversations with people telling me that social media and marketing activities are a waste of time, and they don’t see how...

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by Kevin Trokey on March 27, 2017

Introducing Q4i Insurance Agency Marketing + Lead Generation

Full Disclosure – Ours posts are 99.9% purely educational. However, this is one half of the .1% exception. While it primarily focuses on...

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by Wendy Keneipp on March 06, 2017

No One Cares About Your Boring Brand

“Describe your brand for me. What is it that you want people thinking, feeling, saying about you?”

How would you answer that question? Would it...

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by Kevin Trokey on February 13, 2017

Excuse Me, Your Brand is Showing

Brand isn’t only for the Coca~Colas, Nikes, and Apples of the world. Every business has a brand; every individual has a brand.

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by Wendy Keneipp on January 30, 2017

If Prospects Can’t Find You, You Don’t Exist: You. Must. Be. Marketing.

Empty pipeline. Anemic pipeline.

I’m guessing one of these is a pretty good description of what yours looks like right now.

We survey readers on...

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by Wendy Keneipp on July 11, 2016

Winning and Losing in Sales Is Hugely Dependent on Your Marketing

Insurance agency growth is largely dependent on the marketing + sales combination. And if you think “RFPs to the carriers” when you hear...

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by Wendy Keneipp on May 30, 2016

6 Insurance Marketing Ideas Your Agency Needs to Embrace

Like it or not, and believe it or not, marketing is the first step of the modern selling process. The first face-to-face meeting between buyer and...

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by Wendy Keneipp on May 23, 2016

Your Insurance Agency Marketing Strategy is Completely Backwards

People don’t respond to your marketing efforts because you’re trying to appeal to a broad audience, and when you try to do that, you actually end...

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