Crushing Mediocrity


Transforming the advisor + employer relationship

by Christian Brayboy on January 02, 2018

3 Keys to Defining Your Marketing Strategy

In the hustle and bustle of the Q4 crazy, planning your marketing strategy for the upcoming year can easily get shifted to last on the list when...

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by Kevin Trokey on August 21, 2017

Is Your Agency Marketing More College Professor or Circus Barker?

We have had a huge marketing epiphany. Okay, epiphany may be a little strong, but we’ve had a whole lotta learnin’.

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by Wendy Keneipp on August 14, 2017

Change Your Approach to Agency Sales & Marketing or Get Thrown Out of the Office

Marketing in a New Era.

This is the subject line of an email I received from a benefits producer I correspond with occasionally. He replies to...

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by Wendy Keneipp on July 10, 2017

Promoting Someone Else's Products is a Seriously Lame Way to Market Your Insurance Agency

People don’t buy what you sell. They buy you and your ideas. And when all you talk about are your products, you’re losing potential buyers.

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by Wendy Keneipp on June 12, 2017

If Sales are Stagnant, You Probably Have a Marketing Problem

Marketing has taken on a critical new role for insurance agencies, and understanding what that role is, how it impacts your business, and what you...

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by Wendy Keneipp on May 08, 2017

No, I Will Not Give You Permission to Be Lazy

I have the craziest conversations with people telling me that social media and marketing activities are a waste of time, and they don’t see how...

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by Kevin Trokey on March 27, 2017

Introducing Q4i Insurance Agency Marketing + Lead Generation

Full Disclosure – Ours posts are 99.9% purely educational. However, this is one half of the .1% exception. While it primarily focuses on...

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by Wendy Keneipp on March 06, 2017

No One Cares About Your Boring Brand

“Describe your brand for me. What is it that you want people thinking, feeling, saying about you?”

How would you answer that question? Would it...

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by Kevin Trokey on February 13, 2017

Excuse Me, Your Brand is Showing

Brand isn’t only for the Coca~Colas, Nikes, and Apples of the world. Every business has a brand; every individual has a brand.

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by Wendy Keneipp on January 30, 2017

If Prospects Can’t Find You, You Don’t Exist: You. Must. Be. Marketing.

Empty pipeline. Anemic pipeline.

I’m guessing one of these is a pretty good description of what yours looks like right now.

We survey readers on...

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