Crushing Mediocrity


Transforming the advisor + employer relationship

by Wendy Keneipp on December 18, 2017

Are You Annoying The Crap Out of Your Prospects?

Same as everyone, I receive a lot of emails. Many of them are unsolicited, which in itself isn’t necessarily a problem. People are trying to...

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by Kevin Trokey on December 04, 2017

“Jacked Up” Insurance Renewal Meetings

You may not know it by its name, “Jacked Up," but you have probably seen the State Farm commercial. It’s the one where one guy is having a...

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by Kevin Trokey on November 13, 2017

Benefits Advisor + 4th Quarter = THIS SUCKS!!

And what I keep hearing is that this year’s “suck factor” is especially high.

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by Kevin Trokey on November 06, 2017

Investing for Sales Success: Insurance Producer Planning Guide

We all know the first rule of investing in our retirement future: pay ourselves first. It's sound advice. Put aside some money every pay period...

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by Kevin Trokey on September 25, 2017

When Your Insistence on Customer Service Becomes a Disservice

How many of your lives would be easier if you simply had more day-to-day help? And, how many of you would sign up in a heartbeat if that...

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by Kevin Trokey on September 05, 2017

4 Things Scarier Than Making That Sales Prospecting Call

Selling is a difficult and scary job. That’s why most people want NOTHING to do with it. And, that’s okay for them; they choose other jobs.


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by Kevin Trokey on August 28, 2017

There Are No Shortcuts to Insurance Agency Growth & Success

It seems every time I browse around on social media someone is promoting some “secret” or “shortcut” to writing business, to getting the attention...

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by Wendy Keneipp on August 14, 2017

Change Your Approach to Agency Sales & Marketing or Get Thrown Out of the Office

Marketing in a New Era.

This is the subject line of an email I received from a benefits producer I correspond with occasionally. He replies to...

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by Kevin Trokey on August 07, 2017

Your Cowardly Ways Cheat Your Clients-- And Your Prospect Pipeline

Let’s start with some deductive reasoning –

  • As a producer, writing new business is your primary goal
  • Writing new business means you have to get...
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by Kevin Trokey on July 31, 2017

Snake Oil by Any Other Name is Still Snake Oil

I’m sure they are well intentioned, but there are way too many industry “thought leaders” out there promoting myopic solutions to the ever-growing...

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