Elevating Expectations


Insuring your business + ensuring your results

Kristi Birkeland

Recent Posts

by Kristi Birkeland on Nov 13, 2018 3:00:00 AM

Human Resources: You’ve Come a Long Way, Baby

If this tagline rings a bell, it should be no surprise. An extremely popular advertising campaign in the 60s, 70s, and 80s, it was the “Just Do...

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by Kristi Birkeland on Oct 30, 2018 3:00:00 AM

The Three Letter Word that Can Bring Down Your Business

Nothing strikes fear in the hearts of workplaces like the dreaded F-word: The Flu. Nobody wants it. And nobody wants to see it ripping through...

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by Kristi Birkeland on Oct 23, 2018 3:00:00 AM

Are You Treating Your Employees Like Kids? Maybe You Should.

Being the boss can be as thrilling as it is frustrating. As tiring as it is rewarding. As inspiring as it is terrifying. In other words, welcome...

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by Kristi Birkeland on Oct 19, 2018 3:00:00 AM

How to Deal with Organizational Change

Whether it’s a new sales process, revised PTO policy, different employee benefits plan, corporate restructure, or simply a new website, to the...

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by Kristi Birkeland on Oct 2, 2018 3:00:00 AM

Does Your Company Need a Social Media Policy?

Well, that depends. Are you an organization of one? Then you might be okay. As long as you don’t accidentally sleep-tweet.

For everyone else, the...

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by Kristi Birkeland on Sep 25, 2018 3:00:00 AM

You’ve found the perfect candidate! Now what?

It’s not always easy to move from a great candidate to a great offer. And in a tight talent market, it can be even more difficult. 

You need to...

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by Kristi Birkeland on Sep 21, 2018 3:00:00 AM

The Powerful Recruitment and Retention Benefit You’re Not Offering

Employers who want great employees are having to work harder and harder to find them, and to get them to stay.

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by Kristi Birkeland on Aug 24, 2018 3:00:00 AM

Are You Showing Your Customers Who You Really Are?

Your company brand is a funny thing. Some people are convinced it’s all about the logo. Or the website. Or the marketing materials. But in...

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by Kristi Birkeland on Aug 17, 2018 3:00:00 AM

Why Your Vacation Policy Sucks

All you want is an organization full talented people who work hard and are in it for the long haul. Is that too much to ask? Not if you’re taking...

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by Kristi Birkeland on Aug 14, 2018 3:00:00 AM

In a Tight Labor Market, Candidate Ghosting Goes Both Ways

If you aren’t familiar with the term ghosting, rest assured. It has nothing to do with Halloween. But it is a problem that has haunted job seekers...

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