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Agency Annual Plan

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Random Marketing Renders Random Results

As an industry filled with almost identical business models, it is no surprise that those businesses have the same struggles. One of the most consistent struggles is to stand out from the crowd. Admit...

The Law of Receptivity and the People Who Don’t Want to Receive

We're huge fans of the Bob Burg and John David Mann’s Go-Giver series. If you haven’t read these little, powerful books, I highly recommend you do. If you’re in sales or leadership, these books will c...

Lead Your Team Through Four Stages of Team Development

Sometimes leading a small, growing company is like working as a rollercoaster attendant. You are constantly watching the twists and turns and the ups and downs. Through all this turbulence and volatil...

Three Books to Help You Build a Powerful Business

As a business owner, you most likely have a lot of expertise, experience, and vision that you rely on each day to build, develop, and grow your business. But no one has all the answers. And in a quick...

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Insurance Agency Q&A

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Marketing Annual Plan 2021 - Graphic

Agency Marketing Plan

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Build Your People, Build Your Business

Kevin Trokey July 23, 2021

“When you take care of your team, they’ll take care of your business.” - Richard Branson We hear business leaders say all the time, "Our people are our greatest asset." Often, this is nothing more tha...

Sales Lies That Are Holding You Back

Kevin Trokey July 14, 2021

Too many salespeople are on a Quixotic pursuit of mysterious truths to drive their sales success. They want to find that compelling pipeline-filling cold call script, to learn the magic question prosp...

The Q4i Annual Theme – 2021, The Year of ?

Kevin Trokey January 23, 2021

Every year at Q4intelligence, we choose a theme. We use the theme to keep us focused. It keeps us focused internally as a team and becomes a meaningful reminder of what we have committed to accomplish...

Six Popular Q4i Posts of 2020 You Need to Read

Wendy Keneipp December 27, 2020

You knew it was coming. The annual wrap up post is always a great way to catch up on what you may have missed when you were too busy and chose to move on past or use the delete key. We all do it. Over...

Three Steps to Honing Your Message

Developing powerful messaging can be one of the toughest challenges businesses face in marketing and branding. You do so much, and you know it all, but how do you convey your organization’s value to y...

How to Get Online Reviews for Your Business

We all check reviews out, whether it’s for a restaurant, a new car purchase, or a medical professional. We know how valuable they are when we read them. But are you taking the time to cultivate that t...

Three Books to Help You Jumpstart Your Brand

Creating a relevant, strong, and trusted brand is one of the most fundamental aspects of developing a successful company. Many entrepreneurs find that it’s one of the hardest things to accomplish. Not...

What Marketing Stats Can Teach Us About Human Behavior

Whether you’re in HR, marketing, sales, the C-Suite, or customer service, you rely on people. You need them to listen, to purchase, to follow, to keep coming back to you. And while your audience might...

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