AGENCY BLOG

Crushing Mediocrity

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Transforming the advisor + employer relationship

Wendy Keneipp

Recent Posts

by Wendy Keneipp on February 12, 2018

Afraid of being schmarmy? That’s no excuse for not marketing.

LinkedIn is an amazing tool if you choose to take advantage of it in a way that can expand your network and open your mind to new ideas and...

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by Wendy Keneipp on December 27, 2017

Shifting Needs and Shifting Priorities: Top Ideas for Insurance Agency Transformation

Each year the insurance industry changes and shifts, sometimes incrementally and sometimes with greater intent and speed. The challenges and focus...

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by Wendy Keneipp on December 18, 2017

Are You Annoying The Crap Out of Your Prospects?

Same as everyone, I receive a lot of emails. Many of them are unsolicited, which in itself isn’t necessarily a problem. People are trying to...

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by Wendy Keneipp on October 16, 2017

Moving Your Insurance Agency from Just Surviving to Thriving

Erica Kiefer from AgencyBlocinterviewed me, asking how agency owners and agents can thrive, not just survive, in today's insurance industry and...

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by Wendy Keneipp on September 18, 2017

Changing Your Independent Insurance Agency May be More Shocking Than You Think

You hear it all the time – Change your agency! You’ll go the way of the Dodo bird if you don’t! You’ll have to sell your agency and work for...

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by Wendy Keneipp on September 11, 2017

Software & Bad Hires Will Not Fix Poor Sales & Marketing Strategy

We watch insurance agencies make the craziest decisions about spending money. We see heavy spending and snap decisions regularly being made on a...

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by Wendy Keneipp on August 14, 2017

Change Your Approach to Agency Sales & Marketing or Get Thrown Out of the Office

Marketing in a New Era.

This is the subject line of an email I received from a benefits producer I correspond with occasionally. He replies to...

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by Wendy Keneipp on July 10, 2017

Promoting Someone Else's Products is a Seriously Lame Way to Market Your Insurance Agency

People don’t buy what you sell. They buy you and your ideas. And when all you talk about are your products, you’re losing potential buyers.

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by Wendy Keneipp on June 12, 2017

If Sales are Stagnant, You Probably Have a Marketing Problem

Marketing has taken on a critical new role for insurance agencies, and understanding what that role is, how it impacts your business, and what you...

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by Wendy Keneipp on May 30, 2017

Who Benefits Most from the Work You Do?

Think about that question for a few minutes and let it really sink in. Because not everyone will get high benefit from the work you do best. And...

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