Crushing Mediocrity


Transforming the advisor + employer relationship

Wendy Keneipp

Recent Posts

by Wendy Keneipp on September 11, 2017

Software & Bad Hires Will Not Fix Poor Sales & Marketing Strategy

We watch insurance agencies make the craziest decisions about spending money. We see heavy spending and snap decisions regularly being made on a...

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by Wendy Keneipp on August 14, 2017

Change Your Approach to Agency Sales & Marketing or Get Thrown Out of the Office

Marketing in a New Era.

This is the subject line of an email I received from a benefits producer I correspond with occasionally. He replies to...

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by Wendy Keneipp on July 10, 2017

Promoting Someone Else's Products is a Seriously Lame Way to Market Your Insurance Agency

People don’t buy what you sell. They buy you and your ideas. And when all you talk about are your products, you’re losing potential buyers.

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by Wendy Keneipp on June 12, 2017

If Sales are Stagnant, You Probably Have a Marketing Problem

Marketing has taken on a critical new role for insurance agencies, and understanding what that role is, how it impacts your business, and what you...

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by Wendy Keneipp on May 30, 2017

Who Benefits Most from the Work You Do?

Think about that question for a few minutes and let it really sink in. Because not everyone will get high benefit from the work you do best. And...

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by Wendy Keneipp on May 22, 2017

If You Wanna Score One for the Team, You Gotta Take the Freakin Shot

The time comes when you know you need to make changes in your business, but changes can be intimidating. How do you know if the team will accept...

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by Wendy Keneipp on May 08, 2017

No, I Will Not Give You Permission to Be Lazy

I have the craziest conversations with people telling me that social media and marketing activities are a waste of time, and they don’t see how...

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by Wendy Keneipp on April 17, 2017

Insurance Sales: A Relationship Business or Not?

Insurance advisers are definitely in the sales business, but is this a relationship business, as well?

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by Wendy Keneipp on March 06, 2017

No One Cares About Your Boring Brand

“Describe your brand for me. What is it that you want people thinking, feeling, saying about you?”

How would you answer that question? Would it...

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by Wendy Keneipp on January 30, 2017

If Prospects Can’t Find You, You Don’t Exist: You. Must. Be. Marketing.

Empty pipeline. Anemic pipeline.

I’m guessing one of these is a pretty good description of what yours looks like right now.

We survey readers on...

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