As COVID-19 continues to strain the world's resources, there has never been a better time for organizations to lend their support to those in need. Organizations that partake in charitable giving and community efforts have an opportunity to impact more than just those who are receiving the charity, though that in itself is enough to make it worth the effort.
Whether your employees have seen their jobs change, or watched their family members get laid off or furloughed, or been unable to visit their loved ones and friends, everyone has been affected. There is no shortage of people suffering, which means that no matter how small, every gesture of giving matters.
Adding value for everyone
There are plenty of articles breaking down the numbers that demonstrate how corporate giving can positively impact employee engagement and loyalty. Still, the real value is clearly seen with common sense.
People want to be a part of something important. They want to feel like they're giving back and making a difference. It's easy to see value in giving to those in need. When your organization offers ways for its employees to give back, you are demonstrating your values and providing an opportunity for your internal community to connect with them in an authentic way. Plus, giving simply makes people happier.
Although obvious, it's also critical to mention that the world needs all the help it can get right now. This isn't just about your employees or your company values. It's about doing what you can, when you can, because you should.
Purpose, on purpose
When we become an active participant in finding a solution, we gain a sense of control. This is true across the board for problems big and small.
In a time when so much of our daily lives feel threatened, finding purpose and value in your actions can make a huge difference. By providing an opportunity for your employees to engage in becoming part of the solution, you're giving them that precious sense of control and purpose they're missing.
It comes back around
There is something wonderfully karmic about being a company that gives back. People remember it when they see you stepping up . It allows them to feel connected to your values and recognize your willingness to take action.
Your company can inspire people! The community that you affect will remember you. You have an opportunity to speak out and encourage others to follow in your footsteps—to become a leader in your community.
You don't have to have a bunch of money sitting around to help out. Whether you're a huge company or a small business, there are endless ways you can make a difference. Take the opportunity to step up and become a source of purpose and value to your employees and your surrounding community. It's worth it.
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