Every time I turn around these days, one word keeps popping up – transparency. Normally, I get tired of these buzzwords-of-the-day really quick; I...
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Every time I turn around these days, one word keeps popping up – transparency. Normally, I get tired of these buzzwords-of-the-day really quick; I...
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Insight-driven organizations are growing at 30 percent annually, according to a 2017 Forrester Research report, “Insights-Driven Businesses Set...
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I have written before about all of the anger taking place in the industry. More specifically, I have written about angry brokers out there ranting...
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We are thrilled to be partnering with the Self-Insurance Institute of America (SIIA) and offering a new monthly feature in their magazine, The...
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As an insurance agency, the difference between success and failure almost always comes down to whoever communicates most effectively. But, holy...
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Whether you’ve heard it in this context or not, I'm certain you’re familiar with the theory vs. reality concept in one way or another. Much like a...
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Every agency has two basic goals: keep the business they have and get the business they don’t. Because of those goals, most agencies tend to...
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If you haven’t noticed yet, our theme for the year is all based around #GYST or getting your SHIfT together. Whether it’s shifting a prospect or a
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You logo is not your brand. But it is a visual representation of your company and a critically important one. The effort and care you put into...
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Based on conversations we have every day, we know the concept and execution of a successful marketing strategy is one of the greatest challenges...
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