Crushing Mediocrity


Transforming the advisor + employer relationship

by Kevin Trokey on June 14, 2021

Transparency - Coming to a Conversation Near You

Fixing healthcare financing (insurance and related strategies) and delivery (everything received by the patient) are some of the most complex...

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by Wendy Keneipp on June 07, 2021

Working in a Culture of Gratitude

“I’ve never worked anywhere where there is so much gratitude expressed.”

So this one stopped me in my tracks and has stuck around with me after...

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by Kevin Trokey on June 01, 2021

6 Keys to Successfully Hiring and Managing Producers

One of the greatest challenges faced by agencies is the ability to successfully hire new producers. Not that the transaction of hiring a producer...

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by Wendy Keneipp on May 24, 2021

Engaging Your Team With Your Marketing Activities

You invest a lot of time and money into your marketing activities to increase awareness of your business, support your prospecting efforts, and...

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by Kevin Trokey on May 17, 2021

Four Questions That Scare Salespeople

It’s not so much that the questions scare salespeople; it's the lack of answers they find terrifying.

As someone who coaches salespeople and...

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by Wendy Keneipp on May 10, 2021

Should You Give Away Your Marketing Content?

This is a question often debated, and you’ll find varying opinions. So I recommend selecting a philosophy that makes sense to you, your company,...

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by Kevin Trokey on May 03, 2021

Q4i Book Report: Influence: The Psychology of Persuasion by Robert Cialdini, Ph.D.

We talk about books a lot, referencing them as part of our philosophies, our curriculum, and through our coaching. We thought it would be fun to...

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by Kevin Trokey on April 26, 2021

Profile of a Winning Salesperson

Over the past few weeks, I've posted a handful of polls on LinkedIn to understand where the industry believes competitive sales advantages lie.


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by Kevin Trokey on April 19, 2021

"You're Stressing Me Out, Dude!"

Thinks WAY too many of your prospects.

One of the great things about being a benefits advisor is the abundance of options you can offer your...

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by Kevin Trokey on April 12, 2021

Renewal Season is Almost Here

Can you believe it? Renewal season is just around the corner!

I know what you’re thinking: “KT, have you lost your mind?! First quarter has...

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