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AGENCY BLOG

Crushing Mediocrity

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Transforming the advisor + employer relationship

by Kevin Trokey on August 05, 2019

The Transparent Benefits Advisor

Every time I turn around these days, one word keeps popping up – transparency. Normally, I get tired of these buzzwords-of-the-day really quick; I...

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by Wendy Keneipp on July 29, 2019

Why Your Entire Agency Needs to Adopt a Critical Thinking Mindset

Insight-driven organizations are growing at 30 percent annually, according to a 2017 Forrester Research report, “Insights-Driven Businesses Set...

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by Kevin Trokey on July 22, 2019

MLR vs Market Share - What Drives Carrier Profit?

I have written before about all of the anger taking place in the industry. More specifically, I have written about angry brokers out there ranting...

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by Kevin Trokey on July 15, 2019

Too Many Employee Benefit Agencies Aren’t Built to Last

We are thrilled to be partnering with the Self-Insurance Institute of America (SIIA) and offering a new monthly feature in their magazine, The...

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by Kevin Trokey on July 08, 2019

We SUCK at Communication!!

As an insurance agency, the difference between success and failure almost always comes down to whoever communicates most effectively. But, holy...

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by Christian Brayboy on July 01, 2019

Theory vs. Reality – Don’t Let the Promise of a Unicorn Run Your Business

Whether you’ve heard it in this context or not, I'm certain you’re familiar with the theory vs. reality concept in one way or another. Much like a...

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by Kevin Trokey on June 24, 2019

It’s Time to SHIfT Your Growth Model

Every agency has two basic goals: keep the business they have and get the business they don’t. Because of those goals, most agencies tend to...

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by Christian Brayboy on June 17, 2019

Pull Your SHIFT Together

If you haven’t noticed yet, our theme for the year is all based around #GYST or getting your SHIfT together. Whether it’s shifting a prospect or 

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by Wendy Keneipp on June 11, 2019

Is It Time for Your Insurance Agency to Make a Brand Evolution?

You logo is not your brand. But it is a visual representation of your company and a critically important one. The effort and care you put into...

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by Kevin Trokey on June 03, 2019

Top 10 (Lame) Excuses for Not Marketing

Based on conversations we have every day, we know the concept and execution of a successful marketing strategy is one of the greatest challenges...

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