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AGENCY BLOG

Crushing Mediocrity

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Transforming the advisor + employer relationship

by Kevin Trokey on October 14, 2019

Suck It Up! For Their Benefit, If Not Yours

People, STOP holding out on potential buyers! 

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by Wendy Keneipp on October 07, 2019

Client and Prospect Communications Shouldn't be the Same

Stop thinking of communication with employers as one-size-fits-all. That’s just not the case. Employers are in different stages of a relationship...

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by Kevin Trokey on September 30, 2019

Don’t Be the Village Idiot

Help me out here. I have a “friend” who needs a little advice. You see, he lives in this very peculiar village filled with practical jokers.  

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by Eliza Culhane on September 23, 2019

Sales and Marketing Relationship Status: It’s Complicated

You’ve decided it’s time to invest in a marketing initiative, but your sales team is resisting your efforts to get them to participate. They’ve...

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by Kevin Trokey on September 16, 2019

Why Agencies Fail When Hiring Insurance Producers

Being a business owner is not for the faint of heart. The number of critical decisions to be made every day is exhausting.

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by Wendy Keneipp on September 09, 2019

Employee Benefits Communication Is More Complicated Than You Think

I doubt anyone disagrees that having good communication with employees is a core business necessity. But I don’t believe everyone really...

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by Kevin Trokey on September 03, 2019

Where Have All the Volunteers Gone?

Three years into my insurance career, I somehow talked my way into the manager role for the employee benefits practice at a multi-line agency. As...

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by freshbenies on August 26, 2019

Implementing Change: 3 Tips for Success

Do you notice how quickly our employee benefits industry is changing lately? From “Medicare For All” to reference-based pricing, consolidation of...

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by Wendy Keneipp on August 19, 2019

You’ve Lost Control of the Sales Cycle, but Social Selling Can Help You Reclaim Your Influence

With access to so much information, today’s buyers are able to do extensive research on their own, without talking to a sales person. Where does...

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by Wendy Keneipp on August 12, 2019

Why Do I Need To Bother with Marketing Activities for My Insurance Agency?

Marketing is a waste of money and time! – Something said by way too many benefits agencies and advisers.  

Is marketing a money pit? It can be if...

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