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AGENCY BLOG

Crushing Mediocrity

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Transforming the advisor + employer relationship

Kevin Trokey

Recent Posts

by Kevin Trokey on June 24, 2019

It’s Time to SHIfT Your Growth Model

Every agency has two basic goals: keep the business they have and get the business they don’t. Because of those goals, most agencies tend to...

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by Kevin Trokey on June 03, 2019

Top 10 (Lame) Excuses for Not Marketing

Based on conversations we have every day, we know the concept and execution of a successful marketing strategy is one of the greatest challenges...

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by Kevin Trokey on May 20, 2019

Q4i Packed Our Shift and Went to Nashville

As you read this, we are gathered with some of our favorite people in Nashville for Q4Live, our networking/learning/growing conference for forward...

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by Kevin Trokey on May 06, 2019

Sorry, Not Sorry – How to Stop the Silent Business Killer

Before a recent gym class started, the instructor (let’s call her Tula) shared a personal story. She prefaced the story with, “Let me start by...

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by Kevin Trokey on April 29, 2019

Your Selling Stereotype Sucks – And It’s Wrong

If you have a negative opinion of selling, you are either doing it wrong or you are surrounded by people who are doing it wrong. Long gone should...

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by Kevin Trokey on April 08, 2019

Service As A Differentiator (It’s just SAAD)

If only I had a dollar for every time I heard an insurance agency claim, “What really sets us apart from our competition is the level of service...

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by Kevin Trokey on April 01, 2019

Forget Mike, Be Like Rumpelstiltskin

How cool would it be to spin straw into gold?! Surely, that would get you a spot in the finals of America’s Got Talent 

While turning straw into...

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by Kevin Trokey on March 25, 2019

The Darwin Awards of the Insurance Industry

I’m sure you’re familiar with the theories of Charles Darwin, but have you ever heard of the Darwin Awards? If not, you have to check them out. In...

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by Kevin Trokey on March 04, 2019

Did Simon Sinek Get It Wrong?

Okay, to be fair, I don’t think for a moment that Simon has it wrong. In fact, I am as big a fan of his Why message as anyone. It’s just that in...

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by Kevin Trokey on February 18, 2019

Pack Your SHIFT, We’re Going to Nashville!

 

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