If you’ve been paying attention at all, you know there is a new era of solutions taking hold in the industry. If you haven’t been paying attention, well, you need to get up to speed and fast!
And, to be fair, it’s not so much that these solutions are completely new. In fact, many take us back to the basics of what healthcare used to be. You know, back before it started falling apart.
As they say, necessity is the mother of invention. Insurance agencies clearly need help with marketing. And that need led us to start our marketing division at Q4i where we provide help and guidance in developing and managing the critical marketing functions all agencies need to be embracing.
At the core of what we do at Q4intelligence is what most would describe as sales training. We work with producers and the broader team to take more effective conversations to their prospects and clients.
I’m guessing sales training has been around since the first caveman wheel salesman (no gender equality in the workplace back then, I’m sure) tried to scale in order to meet the growing need/demand for the product. I’m also guessing it wasn’t long after that when the first sales trainee grunted, “Zog no need sales process. Zog sell wheel many years."
Even though I’ve worked my entire career in insurance either as a producer or with producers and agency owners, it’s been a while since I was a producer myself. It’s amazing how much has changed during that time.
The industry in which most of us have spent our careers has centered around two primary groups serving as “gate keepers” of healthcare: commercial carriers and government. To say they have failed us would be a huge understatement.
It’s crazy how timing works. On the heels of our #Q4LiveTampa conference where we spent a few days learning, debating, and planning how to bring solutions to the failing healthcare system, comes the announcement that Jeff Bezos (Amazon), Warren Buffett (Berkshire Hathaway), and Jamie Dimon (JPMChase) have teamed together to do just the same.
Every year we choose a theme that will be a focal point for everything we do throughout the year. In past years, we’ve had Simplify as a theme, where we looked to make everything we did and created as simple as possible. Another year our theme was Relevance, where we intently questioned what relevance looked like and how we could ensure our own relevance as well as that of our member agencies.
Our theme for 2018 is (drumroll please) … A New Normal.
At Q4intelligence, we have always been committed to the transformation of the industry. As our business model has evolved and we have become increasingly connected to business owners and HR directly, we have also evolved our commitment to not just focus on the industry, but to incorporate employers into that commitment as well.
At Q4i, we exist to help HR and benefits advisors drive greater results, together.
I know many salespeople are afraid of challenging the thinking of their prospects and clients. They are afraid of telling them what they need to hear, but don't really want to hear. They are afraid of having uncomfortable conversations.
Why are salespeople so afraid of challenging their prospect’s and client’s thinking?
Simple. They lack sales confidence.
Of course, insurance advisors can’t save healthcare alone, but you will be playing a pivotal role.