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AGENCY BLOG

Crushing Mediocrity

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Transforming the advisor + employer relationship

Kevin Trokey

Recent Posts

by Kevin Trokey on August 05, 2019

The Transparent Benefits Advisor

Every time I turn around these days, one word keeps popping up – transparency. Normally, I get tired of these buzzwords-of-the-day really quick; I...

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by Kevin Trokey on July 22, 2019

MLR vs Market Share - What Drives Carrier Profit?

I have written before about all of the anger taking place in the industry. More specifically, I have written about angry brokers out there ranting...

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by Kevin Trokey on July 15, 2019

Too Many Employee Benefit Agencies Aren’t Built to Last

We are thrilled to be partnering with the Self-Insurance Institute of America (SIIA) and offering a new monthly feature in their magazine, The...

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by Kevin Trokey on July 08, 2019

We SUCK at Communication!!

As an insurance agency, the difference between success and failure almost always comes down to whoever communicates most effectively. But, holy...

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by Kevin Trokey on June 24, 2019

It’s Time to SHIfT Your Growth Model

Every agency has two basic goals: keep the business they have and get the business they don’t. Because of those goals, most agencies tend to...

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by Kevin Trokey on June 03, 2019

Top 10 (Lame) Excuses for Not Marketing

Based on conversations we have every day, we know the concept and execution of a successful marketing strategy is one of the greatest challenges...

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by Kevin Trokey on May 20, 2019

Q4i Packed Our Shift and Went to Nashville

As you read this, we are gathered with some of our favorite people in Nashville for Q4Live, our networking/learning/growing conference for forward...

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by Kevin Trokey on May 06, 2019

Sorry, Not Sorry – How to Stop the Silent Business Killer

Before a recent gym class started, the instructor (let’s call her Tula) shared a personal story. She prefaced the story with, “Let me start by...

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by Kevin Trokey on April 29, 2019

Your Selling Stereotype Sucks – And It’s Wrong

If you have a negative opinion of selling, you are either doing it wrong or you are surrounded by people who are doing it wrong. Long gone should...

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by Kevin Trokey on April 08, 2019

Service As A Differentiator (It’s just SAAD)

If only I had a dollar for every time I heard an insurance agency claim, “What really sets us apart from our competition is the level of service...

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