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AGENCY BLOG

Crushing Mediocrity

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Transforming the advisor + employer relationship

Kevin Trokey

Recent Posts

by Kevin Trokey on February 17, 2020

Dual Roles are Holding Your Insurance Agency Back

Insurance agency leaders struggle with many aspects of their responsibilities. However, it is always shocking to what degree, and how...

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by Kevin Trokey on February 10, 2020

The High Cost of Insurance Agencies Not Facing Their Fears

I don't have to tell you; it's scary times in our industry. We talk to agency owners every day who are afraid. There are many insurance agency...

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by Kevin Trokey on January 28, 2020

Out of Office - Gone to Up Our Game

As this post goes live, we are in the process of kicking off #Q4Live Tampa 2020. To borrow from Jimmy Buffett, “The weather is here, wish you were...

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by Kevin Trokey on January 20, 2020

When is a Year Only 6 Months Long? When You Sell Employee Benefits

As hard is it is to believe, we’re already a month into the new year. With the craziness of fourth quarter and all of the holiday activity, you’ve...

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by Kevin Trokey on January 13, 2020

To Prospect or Market, THAT is the Question

One of the biggest struggles for agencies and producers is the ability to maintain a healthy pipeline. I can't even begin to tell you how often I...

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by Kevin Trokey on December 30, 2019

Creating a Healthier Narrative for Benefits Advisors

I have written many times about my conflicted feelings over many of the conversations brokers/advisors are having online and at industry...

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by Kevin Trokey on December 16, 2019

Meaningful Results Require Sweat Equity

Do you know what frustrates the hell out of me as I scroll through my LinkedIn timeline or email inbox? Ridiculous, over-the-top claims. You see...

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by Kevin Trokey on December 09, 2019

Q4Live: Join Us for Networking with Other Forward-thinking Benefits Professionals

Everyone has a plan until they get punched in the mouth. – Mike Tyson

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by Kevin Trokey on December 02, 2019

Marketing - Meeting Your Buyers Where They Are

We are all well aware of the huge shift of power in the sales process. Gone are the days when the salesperson was in control. Now the buyer reigns...

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by Kevin Trokey on November 18, 2019

Our “StoryBrand” Story

I don’t know about you, but the benefit we get from many great books isn’t necessarily brand-new ideas, but it’s that the book/author gives a new...

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