Marketing = Sales Enablement
Kevin Trokey
2021-08-16
As an industry filled with businesses that have almost identical business models, it is ...
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I Feel Like We've Met Before
Kevin Trokey
2021-08-02
Let me go out on a limb here. I’m going to guess one of your top goals this year (and ...
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Build Your People, Build Your Business
Kevin Trokey
2021-07-26
“When you take care of your team, they’ll take care of your business.” - Richard Branson ...
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Sales Lies That Are Holding You Back
Kevin Trokey
2021-07-19
Too many salespeople are on a Quixotic pursuit of mysterious truths to drive their sales ...
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Managing Your Personal Brand
Kevin Trokey
2021-07-12
Raise your hand if you have a personal brand? Of course, that’s a trick question. ...
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Managing to Your Annual Plan
Kevin Trokey
2021-06-28
Believe it or not, we're halfway through the year. This means it's time to revisit your ...
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Transparency - Coming to a Conversation Near You
Kevin Trokey
2021-06-14
Fixing healthcare financing (insurance and related strategies) and delivery (everything ...
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6 Keys to Successfully Hiring and Managing Producers
Kevin Trokey
2021-06-01
One of the greatest challenges faced by agencies is the ability to successfully hire new ...
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Four Questions That Scare Salespeople
Kevin Trokey
2021-05-17
It’s not so much that the questions scare salespeople; it's the lack of answers they find ...
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Q4i Book Report: Influence: The Psychology of Persuasion by Robert Cialdini, Ph.D.
Kevin Trokey
2021-05-03
We talk about books a lot, referencing them as part of our philosophies, our curriculum, ...
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