Are you selling clients what they WANT to buy or what they HAVE to buy?

The difference is profound between what brokers sell and what clients are willing to buy.

  • Clients need to buy insurance for their businesses and benefits for their employees
  • Insurance products are commodity sales which make price the focus
  • Business owners want to have safe, thriving businesses where people want to come to work
  • Clients want results and are willing to pay people who help them achieve results
  • Relationships strengthen when you have multiple ways to help clients be more successful