Lack of Process = Lack of Progress

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I'm not sure why it continues to surprise me, but agency leaders tell me/us all the time that lack of processes is one of their biggest weaknesses. 
 
The reality is that they have processes. Anything that someone on your team does repeatedly is subject to a process. However, when the process only exists between our ears, it is likely overly fluid and not as efficient as it needs to be.  
 
But when pressed, most team members resist following a more formal process. The most common reason I hear is a lack of time and bandwidth to establish and implement the additional structure. However, I think the underlying reason for most is fear of it creating excess rigidity. 
 
Here's the thing: processes shouldn't be OVERLY rigid. They should be structured enough to ensure quality, effectiveness, and efficiency while allowing your team's professionals to adjust as needed.  Documented processes reviewed regularly for improvements also give back time and reduce the mental calories spent on repetitive tasks. 
 
Fighting against processes is like trying to memorize a recipe, going to the grocery store without a shopping list of ingredients, and then returning home and making the recipe from memory. That doesn't make sense for dinner, and it doesn't make sense for your business. But when we consistently follow processes (the recipe), it becomes obvious where adjustments can be made to improve the results.  
 
The key to progress is clearly defined, documented, and consistently executed processes. The next time you or a team member executes one of those repetitive tasks, document the steps.  
 
Congratulations. You now have a documented process. It likely won't be perfect, but you can now see where to make adjustments to move you toward perfection. 

Team conversation 

If you or your team members are still struggling with the idea of more structured processes, use the list below in your next team meeting. If you agree that you would benefit from any of the following, you should start rethinking your opinion of processes. Well-defined processes deliver:

Efficiency and productivity

• Streamline operations, eliminate redundancies, and minimize errors. 
• Ensure tasks are completed in the most efficient (time and resources) way possible.

Consistency and quality control 

• Maintain consistent standards, ensuring the best customer experience every time. 
• Standardize workflows and reduce variability, leading to predictable and replicable outcomes.

Scalability

• As the business grows, processes ensure that new employees can quickly learn and integrate into the system. 
• Provide a repeatable framework for expanding into new markets or launching new products and services.

Accountability and transparency

• Define roles and responsibilities, making it clear who is accountable for each step in the workflow. 
• Enhance transparency by reducing confusion and improving communication. 

Adaptability and continuous improvement

• Documented processes make it easier to identify areas for improvement, allowing businesses to adapt to market changes and create competitive advantages.
• Enable a culture of continuous improvement, as teams can analyze and refine workflows for better outcomes. 

Strong processes are the backbone of successful businesses. Only the rarest organizations couldn’t benefit from improvements in these areas.  

Q4i and Goose can help    

We have built an online platform called "Goose: Your Ultimate Wingman" to help you implement these types of growth ideas. In it, you will find the business tools that you need to be a more process-driven agency: tracking tools, training programs, peer community, access to coaching, and marketing assistance.   

To learn how Goose may help drive your growth, check out our website at Q4intel.com/goose. Or feel free to connect with or contact me directly on LinkedIn.