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AGENCY BLOG

Crushing Mediocrity

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Transforming the advisor + employer relationship

by Kevin Trokey on September 16, 2019

Why Agencies Fail When Hiring Insurance Producers

Being a business owner is not for the faint of heart. The number of critical decisions to be made every day is exhausting.

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by Kevin Trokey on September 03, 2019

Where Have All the Volunteers Gone?

Three years into my insurance career, I somehow talked my way into the manager role for the employee benefits practice at a multi-line agency. As...

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by Wendy Keneipp on August 19, 2019

You’ve Lost Control of the Sales Cycle, but Social Selling Can Help You Reclaim Your Influence

With access to so much information, today’s buyers are able to do extensive research on their own, without talking to a sales person. Where does...

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by Wendy Keneipp on August 12, 2019

Why Do I Need To Bother with Marketing Activities for My Insurance Agency?

Marketing is a waste of money and time! – Something said by way too many benefits agencies and advisers.  

Is marketing a money pit? It can be if...

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by Kevin Trokey on August 05, 2019

The Transparent Benefits Advisor

Every time I turn around these days, one word keeps popping up – transparency. Normally, I get tired of these buzzwords-of-the-day really quick; I...

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by Wendy Keneipp on July 29, 2019

Why Your Entire Agency Needs to Adopt a Critical Thinking Mindset

Insight-driven organizations are growing at 30 percent annually, according to a 2017 Forrester Research report, “Insights-Driven Businesses Set...

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by Kevin Trokey on July 22, 2019

MLR vs Market Share - What Drives Carrier Profit?

I have written before about all of the anger taking place in the industry. More specifically, I have written about angry brokers out there ranting...

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by Kevin Trokey on July 15, 2019

Too Many Employee Benefit Agencies Aren’t Built to Last

We are thrilled to be partnering with the Self-Insurance Institute of America (SIIA) and offering a new monthly feature in their magazine, The...

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by Christian Brayboy on July 01, 2019

Theory vs. Reality – Don’t Let the Promise of a Unicorn Run Your Business

Whether you’ve heard it in this context or not, I'm certain you’re familiar with the theory vs. reality concept in one way or another. Much like a...

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by Kevin Trokey on June 24, 2019

It’s Time to SHIfT Your Growth Model

Every agency has two basic goals: keep the business they have and get the business they don’t. Because of those goals, most agencies tend to...

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