Read the blog Ideas to grow your benefits business

Explore topics in business strategy, sales, leadership, and team development.

Critical Questions Create Clarity, Connection, and Curiosity

Kevin Trokey

2022-12-19

Like most entrepreneurs, Wendy and I geek out a bit on business. We discuss and debate ...

Wendy Keneipp

2022-12-05

How does your pipeline look these days? Are you confident there is enough quality ...

Kevin Trokey

2022-09-19

Give me a reason to do business with you. Don’t make me guess what it is; tell me ...

Wendy Keneipp

2022-08-01

Begin educating buyers through marketing activities well before the sales meeting ever ...

Wendy Keneipp

2022-03-07

All operational areas of a company will have the greatest chance for success when there ...

Kevin Trokey

2022-01-17

You’ve known this since you were a kid—stories are powerful. They make ideas and ...

Wendy Keneipp

2021-10-25

Ah, email. It’s a bit of a love-hate relationship, isn’t it?

Kevin Trokey

2021-09-13

As an industry filled with almost identical business models, it is no surprise that those ...

Wendy Keneipp

2021-08-09

How much do you think about and care about your business? Quite a bit? Maybe sometimes ...

Eliza Culhane

2021-06-21

The evolution of marketing and branding has developed so aggressively over the last ...