Forget Mike, Be Like Rumpelstiltskin
Kevin Trokey
2019-04-01
How cool would it be to spin straw into gold?! Surely, that would get you a spot in the ...
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No, Your Clients Are Not Stupid. They Don’t Yet Understand.
Wendy Keneipp
2019-03-11
Yelling at your prospective clients? Is that your sales technique? How’s it working out? ...
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Did Simon Sinek Get It Wrong?
Kevin Trokey
2019-03-04
Okay, to be fair, I don’t think for a moment that Simon has it wrong. In fact, I am as ...
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Stop Selling and Start Helping Your Prospects to Buy
Kevin Trokey
2019-02-11
When was the last time you bought a new car? If it has been in the last few years, ...
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Hey Insurance Agencies, What’s in Your Blank?
Kevin Trokey
2018-10-08
On a recent LinkedIn update of mine, Kristi Winters left the comment “If you’re not ...
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LinkedIn is No Place for Wallflowers
Kevin Trokey
2018-08-13
And, your business growth depends on you NOT being a wallflower.
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It’s Time to Bite the Bullet and Add a Budget Line for Marketing
Wendy Keneipp
2018-06-11
It’s difficult for many agencies to get their arms wrapped around the idea of creating a ...
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Sick of Not Making Sales? You're Probably Not Prospecting and Marketing Well Either
Wendy Keneipp
2018-04-30
A version of this article first appeared in BenefitsPro to coincide with a panel ...
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Coffee is for Marketers
Kevin Trokey
2018-04-09
As they say, necessity is the mother of invention. Insurance agencies clearly need help ...
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Hooray! You’re on Social Media! But Are You Adding Value to Your Clients?
Wendy Keneipp
2018-03-19
I’m concerned about some of the activity I see playing out among brokers and advisors ...
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