Crushing Mediocrity


Transforming the advisor + employer relationship

by Kevin Trokey on May 17, 2021

Four Questions That Scare Salespeople

It’s not so much that the questions scare salespeople; it's the lack of answers they find terrifying.

As someone who coaches salespeople and...

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by Kevin Trokey on April 26, 2021

Profile of a Winning Salesperson

Over the past few weeks, I've posted a handful of polls on LinkedIn to understand where the industry believes competitive sales advantages lie.


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by Kevin Trokey on April 19, 2021

"You're Stressing Me Out, Dude!"

Thinks WAY too many of your prospects.

One of the great things about being a benefits advisor is the abundance of options you can offer your...

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by Kevin Trokey on April 12, 2021

Renewal Season is Almost Here

Can you believe it? Renewal season is just around the corner!

I know what you’re thinking: “KT, have you lost your mind?! First quarter has...

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by Kevin Trokey on March 29, 2021

Who's Cheating Whom?

We say it all the time; selling is a difficult and scary job. It's not for everyone. But, it is the job you signed up for. 

As a salesperson, what...

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by Kevin Trokey on March 22, 2021

Tip the Sales Scale in Your Favor

At least on the surface, benefits and insurance producers are supremely confident individuals. They believe they are just a bit smarter, a little...

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by Kevin Trokey on March 08, 2021

Challenge and Control

When you see this title, in terms of selling, what comes to mind? How does it make you feel? 

I wouldn’t be surprised if it makes you feel a bit...

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by Kevin Trokey on March 01, 2021

Alex, I’ll take ‘Confidence’ for the Win

In sales, confidence doesn’t come from the win; it is the win that results from confidence. 

Selling is a transfer of confidence. Salespeople are...

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by Wendy Keneipp on January 11, 2021

Three Better Ways to Define Your Ideal Client

“Ideal clients.” A term that gets thrown around a lot but is not very often defined in a way that’s particularly helpful in identifying the right...

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by Kevin Trokey on January 04, 2021

Marketing Isn’t a Cure-all

The most misunderstood business function in our industry is marketing.

In particular, agencies have been unaware or chosen to ignore just how...

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