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AGENCY BLOG

Crushing Mediocrity

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Transforming the advisor + employer relationship

by Kevin Trokey on February 17, 2020

Dual Roles are Holding Your Insurance Agency Back

Insurance agency leaders struggle with many aspects of their responsibilities. However, it is always shocking to what degree, and how...

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by Kevin Trokey on January 20, 2020

When is a Year Only 6 Months Long? When You Sell Employee Benefits

As hard is it is to believe, we’re already a month into the new year. With the craziness of fourth quarter and all of the holiday activity, you’ve...

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by Wendy Keneipp on January 06, 2020

Insurance Sales: Is It About Relationships or Not?

Everyone in the employee benefits supply chain is definitely in the sales business, but is it a relationship business, as well?

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by Kevin Trokey on December 30, 2019

Creating a Healthier Narrative for Benefits Advisors

I have written many times about my conflicted feelings over many of the conversations brokers/advisors are having online and at industry...

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by Kevin Trokey on December 02, 2019

Marketing - Meeting Your Buyers Where They Are

We are all well aware of the huge shift of power in the sales process. Gone are the days when the salesperson was in control. Now the buyer reigns...

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by Kevin Trokey on November 04, 2019

Insurance Advisors Are Making the Wrong Demand

Between our coaching services, involvement with the National Association of Health Underwriters (NAHU), and frequent speaking engagements, we get...

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by Wendy Keneipp on October 21, 2019

Insurance Producer Annual Planning Guide [download]

As we coach insurance sales people, theres a common theme that holds them back: a lack of planning and accountability. It’s completely...

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by Kevin Trokey on October 14, 2019

Suck It Up! For Their Benefit, If Not Yours

People, STOP holding out on potential buyers! 

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by Kevin Trokey on September 30, 2019

Don’t Be the Village Idiot

Help me out here. I have a “friend” who needs a little advice. You see, he lives in this very peculiar village filled with practical jokers.  

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by Kevin Trokey on September 16, 2019

Why Agencies Fail When Hiring Insurance Producers

Being a business owner is not for the faint of heart. The number of critical decisions to be made every day is exhausting.

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