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AGENCY BLOG

Crushing Mediocrity

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Transforming the advisor + employer relationship

Wendy Keneipp

Recent Posts

by Wendy Keneipp on September 21, 2020

Pipelines Don't Fill Themselves - A Prospecting and Marketing Q&A

I had the privilege of participating in Keystone Insurers Group's National Conference this year. Billy Bridwell, Senior Vice President of Employee...

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by Wendy Keneipp on September 08, 2020

Politics and Business: Mix at Your Own Risk

Each election season is full of opportunities to talk about candidates, parties, platforms, and issues.

No matter which side you’re on, talking...

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by Wendy Keneipp on August 10, 2020

Do I Need a CRM for My Employee Benefits Agency?

So many benefits agencies are wrestling with a common question about the software platforms they need for their agency. What should they be...

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by Wendy Keneipp on July 06, 2020

Use Marketing Content and Presence to Engage Buyers

Marketing is growing in importance for insurance agencies, and it’s assuming a more and more significant role in the overall prospecting and sales...

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by Wendy Keneipp on June 22, 2020

A Few Excuses for Not Prospecting and Not Holding Salespeople Accountable

Sales is a difficult job, no doubt. And prospecting can be the most difficult and the scariest part of that job. It’s no wonder producers have...

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by Wendy Keneipp on May 26, 2020

I Was Almost Fired Because There Was No Plan for New Hires

A benefit coming out of stay-at-home orders has been a lot of time to think and reflect. 🙂 As our Q4i team grows, it has me contemplating on...

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by Wendy Keneipp on April 06, 2020

Your Brand Is More Critical Now Than Ever Before

What is a brand? Simply put, brands are perceptions or reputations—the way other people see you or your organization. Because people make...

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by Wendy Keneipp on March 02, 2020

Finding Common Ground in Healthcare: People-centric Approach is Best

At the NAHU Capitol Conference 2020 in Washington, DC, a similar message came up again and again: do what's best for the population, the...

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by Wendy Keneipp on January 06, 2020

Insurance Sales: Is It About Relationships or Not?

Everyone in the employee benefits supply chain is definitely in the sales business, but is it a relationship business, as well?

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by Wendy Keneipp on December 23, 2019

A Baker's Dozen of Top 2019 Q4i Blog Posts

We are truly in a time of significant change in the employee benefits world. It’s not just ideas and fears being tossed around that never panned...

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