Crushing Mediocrity


Transforming the advisor + employer relationship

Wendy Keneipp

Recent Posts

by Wendy Keneipp on June 07, 2021

Working in a Culture of Gratitude

“I’ve never worked anywhere where there is so much gratitude expressed.”

So this one stopped me in my tracks and has stuck around with me after...

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by Wendy Keneipp on May 24, 2021

Engaging Your Team With Your Marketing Activities

You invest a lot of time and money into your marketing activities to increase awareness of your business, support your prospecting efforts, and...

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by Wendy Keneipp on May 10, 2021

Should You Give Away Your Marketing Content?

This is a question often debated, and you’ll find varying opinions. So I recommend selecting a philosophy that makes sense to you, your company,...

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by Wendy Keneipp on April 05, 2021

Creating a Path From Processes to Profitability

Unless you geek out on organization, processes are typically not viewed as fun, exciting, or even necessary. Instead, I would say they’re most...

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by Wendy Keneipp on March 15, 2021

Q4i Book Report: Fanatical Prospecting by Jeb Blount

We talk about books a lot, referencing them as part of our philosophies, our curriculum, and through our coaching. As we’re the sharing types, we...

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by Wendy Keneipp on February 22, 2021

Committing to a Sales and Marketing CRM: The Struggle is Real

Using a sales and marketing CRM in an agency is a strange love-hate relationship that is as much psychology as practical application.


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by Wendy Keneipp on February 01, 2021

Toss Out that Complicated Marketing Plan and Keep It Simple

Without a plan, every idea looks like a good idea.

Avoid falling into the trap of creating mindless marketing activity that chases the latest...

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by Wendy Keneipp on January 11, 2021

Three Better Ways to Define Your Ideal Client

“Ideal clients.” A term that gets thrown around a lot but is not very often defined in a way that’s particularly helpful in identifying the right...

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by Wendy Keneipp on December 28, 2020

Six Popular Q4i Posts of 2020 You Need to Read

You knew it was coming. The annual wrap up post is always a great way to catch up on what you may have missed when you were too busy and chose to...

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by Wendy Keneipp on December 21, 2020

Yes, You Should Create a Marketing Plan for Your Insurance Agency

Hey everyone, I have some end of year contemplations to share. 4th quarter is the time for planning. Or at least it used to be. I remember years...

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