AGENCY BLOG

Crushing Mediocrity

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Transforming the advisor + employer relationship

Wendy Keneipp

Recent Posts

by Wendy Keneipp on July 16, 2018

Discounts & Misconceptions are Costing Us a Fortune

I had an unsettling buying experience that has left me in much reflection around it. It may not initially sound like it’s relevant to anything we...

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by Wendy Keneipp on July 09, 2018

Generational Shifts in Leadership are Impacting Your Organization and Sales Process

As the population ages and generations shift in the work place, we need to be very cognizant of the different approaches to leadership that are...

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by Wendy Keneipp on June 11, 2018

It’s Time to Bite the Bullet and Add a Budget Line for Marketing

It’s difficult for many agencies to get their arms wrapped around the idea of creating a budget and dedicating resources for marketing. It just...

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by Wendy Keneipp on May 29, 2018

The Power of Personal Connection is Your Secret Sales Tool

With all the focus on social media, you have to remember which of those words is most important – social.

The excitement of connecting over a good...

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by Wendy Keneipp on April 30, 2018

Sick of Not Making Sales? You're Probably Not Prospecting and Marketing Well Either

A version of this article first appeared in BenefitsPro to coincide with a panel discussion I led on the topic with Barry Cohn, Tim Doherty, and ...

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by Wendy Keneipp on March 19, 2018

Hooray! You’re on Social Media! But Are You Adding Value to Your Clients?

I’m concerned about some of the activity I see playing out among brokers and advisors with their online social activity. And I’d like to note that...

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by Wendy Keneipp on March 05, 2018

Approaching Benefits Like It’s Merely a Transaction? Your Days Are Numbered

The insurance industry has two very distinct types of sales people. Back when health insurance was affordable, selling group policies was the norm...

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by Wendy Keneipp on February 12, 2018

Afraid of being schmarmy? That’s no excuse for not marketing.

LinkedIn is an amazing tool if you choose to take advantage of it in a way that can expand your network and open your mind to new ideas and...

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by Wendy Keneipp on December 27, 2017

Shifting Needs and Shifting Priorities: Top Ideas for Insurance Agency Transformation

Each year the insurance industry changes and shifts, sometimes incrementally and sometimes with greater intent and speed. The challenges and focus...

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by Wendy Keneipp on December 18, 2017

Are You Annoying The Crap Out of Your Prospects?

Same as everyone, I receive a lot of emails. Many of them are unsolicited, which in itself isn’t necessarily a problem. People are trying to...

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