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AGENCY BLOG

Crushing Mediocrity

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Transforming the advisor + employer relationship

Wendy Keneipp

Recent Posts

by Wendy Keneipp on November 25, 2019

Insurance Agency Annual Planning Guide [download]

A company plan – you all know you should have one. But do you? Is it something that you intend to do, but just never quite get around to it? Or...

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by Wendy Keneipp on November 11, 2019

Why Your Message Isn't Appealing to Your Buyers

Ever feel frustrated that people aren’t responding to your marketing and communication? You work hard to promote your company and its services,...

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by Wendy Keneipp on October 21, 2019

Insurance Producer Annual Planning Guide [download]

As we coach insurance sales people, theres a common theme that holds them back: a lack of planning and accountability. It’s completely...

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by Wendy Keneipp on October 07, 2019

Client and Prospect Communications Shouldn't be the Same

Stop thinking of communication with employers as one-size-fits-all. That’s just not the case. Employers are in different stages of a relationship...

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by Wendy Keneipp on September 09, 2019

Employee Benefits Communication Is More Complicated Than You Think

I doubt anyone disagrees that having good communication with employees is a core business necessity. But I don’t believe everyone really...

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by Wendy Keneipp on August 19, 2019

You’ve Lost Control of the Sales Cycle, but Social Selling Can Help You Reclaim Your Influence

With access to so much information, today’s buyers are able to do extensive research on their own, without talking to a sales person. Where does...

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by Wendy Keneipp on August 12, 2019

Why Do I Need To Bother with Marketing Activities for My Insurance Agency?

Marketing is a waste of money and time! – Something said by way too many benefits agencies and advisers.  

Is marketing a money pit? It can be if...

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by Wendy Keneipp on July 29, 2019

Why Your Entire Agency Needs to Adopt a Critical Thinking Mindset

Insight-driven organizations are growing at 30 percent annually, according to a 2017 Forrester Research report, “Insights-Driven Businesses Set...

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by Wendy Keneipp on June 11, 2019

Is It Time for Your Insurance Agency to Make a Brand Evolution?

You logo is not your brand. But it is a visual representation of your company and a critically important one. The effort and care you put into...

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by Wendy Keneipp on May 28, 2019

Top Takeaways from Q4Live in Nashville

If you know us at all, you know we love our clients like friends and family and look forward to our opportunity to bring everyone together every...

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