Read the blog Ideas to grow your benefits business

Explore topics in business strategy, sales, leadership, and team development.

It’s Time to Bite the Bullet and Add a Budget Line for Marketing

Wendy Keneipp

2018-06-11

It’s difficult for many agencies to get their arms wrapped around the idea of creating a ...

Wendy Keneipp

2018-05-29

With all the focus on social media, you have to remember which of those words is most ...

Wendy Keneipp

2018-04-30

A version of this article first appeared in BenefitsPro to coincide with a panel ...

Wendy Keneipp

2018-03-19

I’m concerned about some of the activity I see playing out among brokers and advisors ...

Wendy Keneipp

2018-03-05

The insurance industry has two very distinct types of sales people. Back when health ...

Wendy Keneipp

2018-02-12

LinkedIn is an amazing tool if you choose to take advantage of it in a way that can ...

Wendy Keneipp

2017-12-27

Each year the insurance industry changes and shifts, sometimes incrementally and ...

Wendy Keneipp

2017-12-18

Same as everyone, I receive a lot of emails. Many of them are unsolicited, which in ...

Wendy Keneipp

2017-10-16

Erica Kiefer from AgencyBloc interviewed me, asking how agency owners and agents can ...

Wendy Keneipp

2017-09-18

You hear it all the time – Change your agency! You’ll go the way of the Dodo bird if you ...