How to Define Your Purpose/Why
Wendy Keneipp
2014-11-10
We've talked a lot about having a defined Purpose/Why and why it's so important for your ...
Read More
Getting Clear About Your Purpose and Why You Should Care
Wendy Keneipp
2014-11-03
In a previous article, I talked about how buyer expectations are completely changing the ...
Read More
Meeting Minimum Expectations Doesn't Impress Your Prospects
Wendy Keneipp
2014-10-13
In looking at hundreds of insurance agency websites, I see so much of the same message, ...
Read More
Turning Your Sales Organization into a Client-Focused Culture
Wendy Keneipp
2014-08-25
Insurance agencies are sales and service organizations. The two are interdependent on one ...
Read More
Your Lack of Interest in Marketing is Costing You Clients
Wendy Keneipp
2014-08-11
I try to approach most things with a can-do attitude. I feel with the right perspective ...
Read More
Not All Referrals Are Good for Business
Wendy Keneipp
2014-06-30
We regularly hear from insurance agencies that they "work mostly on referral," which ...
Read More
Shifting Buyer Expectations Are Changing Agency Marketing and Selling
Wendy Keneipp
2014-05-26
Insurance agencies and brokerages have traditionally thought of marketing as purely used ...
Read More
The Death of Traditional Selling and How Brokers Are Accepting It
Wendy Keneipp
2014-05-12
In talking with agencies and brokerages about the integral role marketing now plays in ...
Read More
How Beliefs Seduce Us Into Obsolescence
Wendy Keneipp
2014-03-17
"When faced with evidence which contradicts our beliefs, our minds work to eliminate the ...
Read More
Outdated Ideas and Bad Decisions in Independent Agencies
Wendy Keneipp
2014-02-24
We are watching a lot of very unfortunate and disturbing behavior play out in insurance ...
Read More
Previous
View All
Next
