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EMPLOYER BLOG

Elevating Expectations

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Insuring your business + ensuring your results

by Q4intelligence on May 7, 2020 3:00:00 AM

How to Create a Marketing Strategy When You’re Not a Marketer

While most small businesses invest in marketing, they rarely have a marketing team on staff. Or even have one person whose entire job is dedicated...

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by Q4intelligence on Apr 16, 2020 3:00:00 AM

Navigating Marketing During a Crisis: Q&A

In the wake of COVID-19, marketers are scrambling to figure out how to talk to their audience.  You need to continue marketing, but how do you do...

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by Q4intelligence on Mar 26, 2020 3:00:00 AM

Reduce the Noise: Improving Customer Experience

Whether you’re a B2B or B2C company, you’ve got customers and an audience. And it’s their happiness, satisfaction, and loyalty that will ensure...

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by Q4intelligence on Jan 30, 2020 3:00:00 AM

Think Brand Doesn’t Play a Role in the Hiring Process? Think Again.

In today’s world of online expansion, many aspects of business success have changed dramatically, influencing the way companies compete with each...

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by Q4intelligence on Dec 19, 2019 3:00:00 AM

The Webinar: A Lesson Learned

Last week I did something professionals do all the time. I attended a webinar. It was advertised by an HR company I follow and the ad was...

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by Q4intelligence on Dec 12, 2019 3:00:00 AM

Social Media for Your Business: Behind the Scenes

Social media is rampant and here to stay. You already get this. You understand that marketing on social media is a big part of building your brand...

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by Q4intelligence on Nov 28, 2019 3:00:00 AM

Produce, Post, Reuse: The Content Lifecycle

I’m sure you’ve heard the advice promoting the use of blogging to boost your company’s online presence and increase SEO and brand authority. And...

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by Q4intelligence on Nov 14, 2019 3:00:00 AM

HR’s Secret Weapon: Marketing Communications

If you were asked what HR’s job is, I’m sure you’d come up with a list of answers. Keeping the company in compliance, managing workplace risk,...

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by Q4intelligence on Oct 24, 2019 3:00:00 AM

If Your Company isn’t Using Video, it’s Time to Hit Record

There’s no doubt, communication and marketing have been constantly changing and evolving since the creation of the internet, and it can be hard to...

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by Q4intelligence on Oct 3, 2019 3:00:00 AM

If You Won’t, Why Would They? A Precautionary Note for Leadership

With marketing practices changing so dramatically over the past decade, it’s become increasingly clear that if your organization isn’t able to...

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