Remember the days when you couldn’t break through the gatekeeper to talk to the people in charge? Or in some cases, you couldn’t even find out who those people were? It was designed to be a well kept secret and screen out people who weren’t on the pre-approved list.
Now, a quick Google search and you’re likely to find the names, titles and maybe even email addresses of the people you would like to meet. And when you search those names, chances are about 300 million deep that you’ll find their LinkedIn profile, and they are sharing just about everything you could possibly want to know about them professionally. Or perhaps they are prolific Tweeters and are sharing both professional and personal information.

People are using this medium to share themselves openly, and it’s our opportunity to take them up on their willingness to share and connect.

Fearing people with titles is a thing of the past. If they’ve made themselves available, contact them. That’s why they’ve put themselves out there along with all their contact information. Explain who you are and why you’d like to connect. Be cordial. Be respectful. Be appreciative. The rules of manners are the same online as they are in person.

You might be very pleasantly surprised at what a welcome response you receive.

Defining Your Business Brand 


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