Listening Builds Trust, Closes Deals, and Grows Your Agency

Wendy Keneipp
2025-07-28
The straight-talk summary Listening is a true superpower in sales and leadership. When ...
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Three Ways to Turn New Clients Into Long-term Promoters

Kevin Trokey
2025-07-21
The straight-talk summary You don’t lose clients at the end; you lose them at the ...
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Suck it Up and Tell Your Clients What They Need to Hear

Wendy Keneipp
2024-08-19
Prefer to listen instead of read? No problem! Click below to listen to the blog post. ...
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Benefits Advisor Meets Their Prospect - Two Truths and a Lie

Kevin Trokey
2024-03-04
If you’re unfamiliar with “two truths and a lie,” it is a team-building icebreaker ...
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Unlocking the Power of Client Experience: A Q4i Case Study

Wendy Keneipp
2024-01-02
Having recently launched our new subscription-based model, creating an excellent client ...
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It's Not You, It's Them

Kevin Trokey
2023-12-04
We would all benefit from lying on a therapist's couch from time to time. Of course, most ...
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Make Every Interaction Count: Building Trust Through Client Experience

Wendy Keneipp
2023-09-05
Much like marketing has been, client experience is one of the last frontiers of ...
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You Can’t Apologize Your Way to Success

Kevin Trokey
2023-05-22
Before a recent gym class started, the instructor (let's call her Tula) shared a personal ...
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Have-to-Buy vs. Want-to-Buy

Kevin Trokey
2022-05-02
Are you selling so that you are delivering what your clients WANT to buy, or are you ...
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How to Prepare and Sell Non-Insurance Solutions

Wendy Keneipp
2022-04-25
As a consultative salesperson or an advisor, you should never sell products. You should ...
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