Crushing Mediocrity


Transforming the advisor + employer relationship

by Kevin Trokey on April 19, 2021

"You're Stressing Me Out, Dude!"

Thinks WAY too many of your prospects.

One of the great things about being a benefits advisor is the abundance of options you can offer your...

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by Kevin Trokey on April 12, 2021

Renewal Season is Almost Here

Can you believe it? Renewal season is just around the corner!

I know what you’re thinking: “KT, have you lost your mind?! First quarter has...

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by Kevin Trokey on March 29, 2021

Who's Cheating Whom?

We say it all the time; selling is a difficult and scary job. It's not for everyone. But, it is the job you signed up for. 

As a salesperson, what...

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by Kevin Trokey on March 22, 2021

Tip the Sales Scale in Your Favor

At least on the surface, benefits and insurance producers are supremely confident individuals. They believe they are just a bit smarter, a little...

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by Kevin Trokey on March 08, 2021

Challenge and Control

When you see this title, in terms of selling, what comes to mind? How does it make you feel? 

I wouldn’t be surprised if it makes you feel a bit...

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by Kevin Trokey on March 01, 2021

Alex, I’ll take ‘Confidence’ for the Win

In sales, confidence doesn’t come from the win; it is the win that results from confidence. 

Selling is a transfer of confidence. Salespeople are...

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by Kevin Trokey on February 08, 2021

Screw Being a Trusted Advisor, Be a Go-to Advisor

One of the most cliché claims made in our industry is that of being a "trusted advisor." Sure, trust is essential. Clients need to trust in your...

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by Kevin Trokey on October 19, 2020

The Impact of Change Fatigue on Your Sales Efforts

How many of you have ever put together a proposal for a prospect, and the more you worked on it, the more excited you got? By the time you have it...

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by Kevin Trokey on July 27, 2020

Take-offs, Landings, and Emergencies-In-Flight

When I was still working inside an insurance agency, I received an urgent-sounding call from “Jim,” one of my producers, asking me to go to lunch....

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by Wendy Keneipp on March 02, 2020

Finding Common Ground in Healthcare: People-centric Approach is Best

At the NAHU Capitol Conference 2020 in Washington, DC, a similar message came up again and again: do what's best for the population, the...

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