The Death of Traditional Selling and How Brokers Are Accepting It

Wendy Keneipp
2014-05-12
In talking with agencies and brokerages about the integral role marketing now plays in ...
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Insurance Agency Websites

Tony Sova
2013-12-16
By guest blogger Tony Sova of Softwired. Insurance agency websites are typically pretty ...
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You Can't Afford 'Free' as a Business Model

Wendy Keneipp
2013-11-13
I recently heard a broker say, "The thing the average public does not know is that ...
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Who's Your Audience? You Might be Sending Mixed Messages

Wendy Keneipp
2013-08-22
s I watch agencies on social platforms and look at agency websites, what I see repeatedly ...
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Using Marketing to Challenge and Attract Prospects

Wendy Keneipp
2013-02-20
"Pull out the latest piece of collateral produced by your marketing organization. Does it ...
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Clients See Your Brand One Employee at a Time

Wendy Keneipp
2012-12-19
Your company brand is not what you think it is or would like it to be, but rather it's ...
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Make Your LinkedIn Profile Attractive to Desired Prospects

Wendy Keneipp
2012-11-28
If you follow me at all, you probably know that I’m a big fan of LinkedIn for the ...
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Fully Define Your Ideal Clients for a Better Pipeline

Wendy Keneipp
2012-06-28
Do you have an idea of the type of client you want to work with? Do you have them so well ...
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Don't Allow Competitors to Determine Your Business Model

Wendy Keneipp
2012-05-17
I have no choice is a common sentiment among businesses: “The competition is doing it, so ...
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Tactical Marketing Activities are Wasting Your Time

Wendy Keneipp
2012-04-23
Sometimes we just start digging. We get dirty. And we're up to our knees or even our head ...
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