Read the blog Ideas to grow your benefits business

Explore topics in business strategy, sales, leadership, and team development.

Change Your Approach to Agency Sales & Marketing or Get Thrown Out of the Office

Wendy Keneipp

2017-08-14

Marketing in a New Era. This is the subject line of an email I received from a benefits ...

Kevin Trokey

2017-08-07

Let’s start with some deductive reasoning – As a producer, writing new business is your ...

Kevin Trokey

2017-07-31

I’m sure they are well intentioned, but there are way too many industry “thought leaders” ...

Kevin Trokey

2017-07-24

A neighbor once told me that she had recently gone to the doctor and he described her as ...

Kevin Trokey

2017-06-05

If there’s one goal all businesses have in common, it’s profitable growth. But, while we ...

Kevin Trokey

2017-05-01

We are all well aware of the huge shift of power in the "sales process." Gone are the ...

Kevin Trokey

2017-03-20

I received a call from a client (a benefits broker we'll call Joe) asking for some ...

Kevin Trokey

2017-02-27

We spend a fair amount of time and energy training insurance producers. Of course, given ...

Kevin Trokey

2017-02-20

In so many ways, the sales game has changed. Well, to be fair, the buying game has ...

Kevin Trokey

2016-12-12

As we start thinking about the new year, most agencies are (hopefully) starting to new ...