Differentiated Value is the Result of Being Different
Kevin Trokey
2022-07-25
One of insurance and benefits agencies' great challenges is overcoming the perception and ...
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Prospecting and Marketing Go Hand in Hand
Wendy Keneipp
2022-07-11
This article was originally published here and has been edited to include needed and ...
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Soapbox Rant: Commissions and Evil Intent
Kevin Trokey
2022-06-27
WARNING: just a heads up on this week’s blog. It may be slightly more raw and less ...
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Successful Investments Require Both Your Checkbook and Calendar
Kevin Trokey
2022-06-20
Running a business is more complex and complicated than ever before. Business owners ...
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Prospecting: Stop Interrupting and Start Helping
Kevin Trokey
2022-05-31
We led an in-person sales training program a few years back and had gotten to the end of ...
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Have-to-Buy vs. Want-to-Buy
Kevin Trokey
2022-05-02
Are you selling so that you are delivering what your clients WANT to buy, or are you ...
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How to Prepare and Sell Non-Insurance Solutions
Wendy Keneipp
2022-04-25
As a consultative salesperson or an advisor, you should never sell products. You should ...
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Five Flaws of a Commoditized Approach
Kevin Trokey
2022-04-18
In a recent blog post, we discussed the need to move away from a commoditized approach to ...
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Whose Interests Does Your Agency Serve?
Kevin Trokey
2022-04-04
“The competitor to be feared is one who never bothers about you at all, but who goes on ...
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You Gotta Know Your Sales Numbers
Kevin Trokey
2022-03-21
You’ve heard it before, “You can’t manage what you don’t measure.”
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