Agency Blog

Kevin Trokey

Kevin Trokey is a coach and an implementer of business strategies. He works with agency leadership, department managers, and producers of benefits agencies to craft strategies and lead them to successful transformations by breaking down the complexity into manageable steps.
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Recent Posts

Insurance Innovation – Illusion, Introspection, and Insecurity

November 27, 2017

It’s exciting times in the industry. For the first time in I don’t even know how long, there are some truly exciting ideas and strategies being utilized by benefit brokers/advisors on behalf of their clients.

The collective “we” have decided enough is enough. We are ripping back the curtain to expose many of the factors that have led to a healthcare system that is beyond broken. But, as we are also seeing, it’s also not beyond being fixed.

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Millennials Will Save the Insurance Industry

November 20, 2017

I hear predictions all the time about how the insurance industry is going to die because “millennials aren’t interested in insurance.” After all, this generation is unlike any other than came before it, right?

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Benefits Advisor + 4th Quarter = THIS SUCKS!!

November 13, 2017

And what I keep hearing is that this year’s “suck factor” is especially high.

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Investing for Sales Success: Insurance Producer Planning Guide

November 06, 2017

We all know the first rule of investing in our retirement future: pay ourselves first. It's sound advice. Put aside some money every pay period into saving and investments to ensure a financially successful future.

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We Kinda Suck at This Leadership Thing

Remember flying kites as a little kid? And how when that kite struggled you'd pull the string tight and it would soar high once again? I wish more agency owners would think of their struggling producers as that kite.

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Preparing Your Agency Plan for a Successful 2018

October 09, 2017

Believe it or not, now is the time to start preparing your team for a successful 2018 and beyond.

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Zenefits + OneDigital = ?

October 02, 2017

Zenefits once again caused a stir, this time by announcing a change of business models and committing to work with the very brokers they once promised to make obsolete.

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When Your Insistence on Customer Service Becomes a Disservice

September 25, 2017

How many of your lives would be easier if you simply had more day-to-day help? And, how many of you would sign up in a heartbeat if that day-to-day help didn’t cost you anything? I know, a no-brainer right?

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4 Things Scarier Than Making That Sales Prospecting Call

September 05, 2017

Selling is a difficult and scary job. That’s why most people want NOTHING to do with it. And, that’s okay for them; they choose other jobs.

And most would agree that prospecting is the most difficult and scariest part of that difficult and scary job. That’s why most producers come up with countless reasons to avoid their prospecting responsibilities. But, that’s not okay for you.

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There Are No Shortcuts to Insurance Agency Growth & Success

August 28, 2017

It seems every time I browse around on social media someone is promoting some “secret” or “shortcut” to writing business, to getting the attention of decision makers. They would have you believe that prospects/clients only have a single challenge for which they are looking for the “holy grail” answer that can be yours to deliver if you just ______________ (fill in the blank with whatever service/event/product they are selling).

If only it were that easy.

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