AGENCY BLOG

Crushing Mediocrity

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Transforming the advisor + employer relationship

by Kevin Trokey on October 08, 2018

Hey Insurance Agencies, What’s in Your Blank?

On a recent LinkedIn update of mine, Kristi Winters left the comment “If you’re not ethical in your marketing and promotions, how can anyone...

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by Kevin Trokey on August 13, 2018

LinkedIn is No Place for Wallflowers

And, your business growth depends on you NOT being a wallflower. 

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by Wendy Keneipp on June 11, 2018

It’s Time to Bite the Bullet and Add a Budget Line for Marketing

It’s difficult for many agencies to get their arms wrapped around the idea of creating a budget and dedicating resources for marketing. It just...

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by Wendy Keneipp on April 30, 2018

Sick of Not Making Sales? You're Probably Not Prospecting and Marketing Well Either

A version of this article first appeared in BenefitsPro to coincide with a panel discussion I led on the topic with Barry Cohn, Tim Doherty, and ...

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by Kevin Trokey on April 09, 2018

Coffee is for Marketers

As they say, necessity is the mother of invention. Insurance agencies clearly need help with marketing. And that need led us to start our...

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by Wendy Keneipp on March 19, 2018

Hooray! You’re on Social Media! But Are You Adding Value to Your Clients?

I’m concerned about some of the activity I see playing out among brokers and advisors with their online social activity. And I’d like to note that...

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by Wendy Keneipp on February 12, 2018

Afraid of being schmarmy? That’s no excuse for not marketing.

LinkedIn is an amazing tool if you choose to take advantage of it in a way that can expand your network and open your mind to new ideas and...

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by Christian Brayboy on January 02, 2018

3 Keys to Defining Your Marketing Strategy

In the hustle and bustle of the Q4 crazy, planning your marketing strategy for the upcoming year can easily get shifted to last on the list when...

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by Kevin Trokey on August 21, 2017

Is Your Agency Marketing More College Professor or Circus Barker?

We have had a huge marketing epiphany. Okay, epiphany may be a little strong, but we’ve had a whole lotta learnin’.

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by Wendy Keneipp on August 14, 2017

Change Your Approach to Agency Sales & Marketing or Get Thrown Out of the Office

Marketing in a New Era.

This is the subject line of an email I received from a benefits producer I correspond with occasionally. He replies to...

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