Has The Sales Process Become a Driverless Car?

Kevin Trokey
2017-05-01
We are all well aware of the huge shift of power in the "sales process." Gone are the ...
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What Hamilton and Your Last Presentation DON’T Have in Common

Kevin Trokey
2017-04-24
Imagine taking three days off work to go see Hamilton in New York. The roundtrip airfare ...
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Let them charge fees!

Kevin Trokey
2017-04-10
I already know this post is NOT going to be well received by many of you, but it is ...
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Introducing Q4i Insurance Agency Marketing + Lead Generation

Kevin Trokey
2017-03-27
Full Disclosure – Ours posts are 99.9% purely educational. However, this is one half of ...
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You Can’t Make This SH*T Up!

Kevin Trokey
2017-03-20
I received a call from a client (a benefits broker we'll call Joe) asking for some ...
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When Insurance Agency M&A = Misaligned & Adversarial

Kevin Trokey
2017-03-13
The pace of mergers and acquisitions among insurance agencies has reached a fevered ...
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Prospects Won’t Give You Time? – It’s Not Them, It’s You

Kevin Trokey
2017-02-27
We spend a fair amount of time and energy training insurance producers. Of course, given ...
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Your Price-Product-Service Message is Killing You!

Kevin Trokey
2017-02-20
In so many ways, the sales game has changed. Well, to be fair, the buying game has ...
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Excuse Me, Your Brand is Showing

Kevin Trokey
2017-02-13
Brand isn’t only for the Coca~Colas, Nikes, and Apples of the world. Every business has a ...
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Shout it From the Hill (top) with NAHU - Let's reach 1.8M Impressions!

Kevin Trokey
2017-02-06
We are heading to NAHU’s Capitol Conference in Washington, D.C. next week. Are you?
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