Differentiated Value is the Result of Being Different
Kevin Trokey
2022-07-25
One of insurance and benefits agencies' great challenges is overcoming the perception and ...
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Prospecting and Marketing Go Hand in Hand
Wendy Keneipp
2022-07-11
This article was originally published here and has been edited to include needed and ...
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Soapbox Rant: Commissions and Evil Intent
Kevin Trokey
2022-06-27
WARNING: just a heads up on this week’s blog. It may be slightly more raw and less ...
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Successful Investments Require Both Your Checkbook and Calendar
Kevin Trokey
2022-06-20
Running a business is more complex and complicated than ever before. Business owners ...
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Agency and Industry Success - Young is the New Old
Kevin Trokey
2022-06-13
Which of the following best describes our industry? Young, energized, exciting, and ...
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Want to Effectively Manage Your Revenue? Go All-in with Data Tracking
Wendy Keneipp
2022-05-23
Revenue management is arguably the most important job a company leader has. Without ...
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ReThinking Conferencing, We’re Going to DC
Kevin Trokey
2022-05-16
SHIFT-ton – noun. A unit of measurement used to weigh the reasons you should attend ...
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Five Flaws of a Commoditized Approach
Kevin Trokey
2022-04-18
In a recent blog post, we discussed the need to move away from a commoditized approach to ...
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Whose Interests Does Your Agency Serve?
Kevin Trokey
2022-04-04
“The competitor to be feared is one who never bothers about you at all, but who goes on ...
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Is Your Business Model Accidental or Intentional?
Kevin Trokey
2022-03-14
Ours is an accidental industry in many ways. Most of us end up in the industry ...
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