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AGENCY BLOG

Crushing Mediocrity

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Transforming the advisor + employer relationship

by Kevin Trokey on April 20, 2020

3 Post-COVID Predictions for the Insurance Industry

To say our lives, personal and business, have been different over these past few weeks would be a ridiculous understatement. To say we are all...

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by Wendy Keneipp on April 06, 2020

Your Brand Is More Critical Now Than Ever Before

What is a brand? Simply put, brands are perceptions or reputations—the way other people see you or your organization. Because people make...

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by Kevin Trokey on March 16, 2020

Marketing Is A Critical Daily Function of Running a (Successful) Business

Most months, the member agencies of the Q4iNetwork gather via video conference to discuss topics and share ideas critical to their success and...

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by Kevin Trokey on January 13, 2020

To Prospect or Market, THAT is the Question

One of the biggest struggles for agencies and producers is the ability to maintain a healthy pipeline. I can't even begin to tell you how often I...

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by Kevin Trokey on December 30, 2019

Creating a Healthier Narrative for Benefits Advisors

I have written many times about my conflicted feelings over many of the conversations brokers/advisors are having online and at industry...

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by Kevin Trokey on December 02, 2019

Marketing - Meeting Your Buyers Where They Are

We are all well aware of the huge shift of power in the sales process. Gone are the days when the salesperson was in control. Now the buyer reigns...

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by Kevin Trokey on November 18, 2019

Our “StoryBrand” Story

I don’t know about you, but the benefit we get from many great books isn’t necessarily brand-new ideas, but it’s that the book/author gives a new...

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by Wendy Keneipp on November 11, 2019

Why Your Message Isn't Appealing to Your Buyers

Ever feel frustrated that people aren’t responding to your marketing and communication? You work hard to promote your company and its services,...

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by Wendy Keneipp on October 07, 2019

Client and Prospect Communications Shouldn't be the Same

Stop thinking of communication with employers as one-size-fits-all. That’s just not the case. Employers are in different stages of a relationship...

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by Eliza Culhane on September 23, 2019

Sales and Marketing Relationship Status: It’s Complicated

You’ve decided it’s time to invest in a marketing initiative, but your sales team is resisting your efforts to get them to participate. They’ve...

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