Using events for prospecting can be incredibly successful when done right. I realize many have not experienced this success or are simply afraid...
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Using events for prospecting can be incredibly successful when done right. I realize many have not experienced this success or are simply afraid...
Read more
How cool would it be to spin straw into gold?! Surely, that would get you a spot in the finals of America’s Got Talent!
While turning straw into...
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Yelling at your prospective clients? Is that your sales technique? How’s it working out? Are employers jumping up and down at the chance to be one...
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Okay, to be fair, I don’t think for a moment that Simon has it wrong. In fact, I am as big a fan of his Why message as anyone. It’s just that in...
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When was the last time you bought a new car? If it has been in the last few years, according to industry sources, the process probably went a...
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On a recent LinkedIn update of mine, Kristi Winters left the comment “If you’re not ethical in your marketing and promotions, how can anyone...
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And, your business growth depends on you NOT being a wallflower.
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It’s difficult for many agencies to get their arms wrapped around the idea of creating a budget and dedicating resources for marketing. It just...
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A version of this article first appeared in BenefitsPro to coincide with a panel discussion I led on the topic with Barry Cohn, Tim Doherty, and ...
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As they say, necessity is the mother of invention. Insurance agencies clearly need help with marketing. And that need led us to start our...
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