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AGENCY BLOG

Crushing Mediocrity

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Transforming the advisor + employer relationship

by Wendy Keneipp on October 07, 2019

Client and Prospect Communications Shouldn't be the Same

Stop thinking of communication with employers as one-size-fits-all. That’s just not the case. Employers are in different stages of a relationship...

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by Eliza Culhane on September 23, 2019

Sales and Marketing Relationship Status: It’s Complicated

You’ve decided it’s time to invest in a marketing initiative, but your sales team is resisting your efforts to get them to participate. They’ve...

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by Wendy Keneipp on August 19, 2019

You’ve Lost Control of the Sales Cycle, but Social Selling Can Help You Reclaim Your Influence

With access to so much information, today’s buyers are able to do extensive research on their own, without talking to a sales person. Where does...

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by Wendy Keneipp on August 12, 2019

Why Do I Need To Bother with Marketing Activities for My Insurance Agency?

Marketing is a waste of money and time! – Something said by way too many benefits agencies and advisers.  

Is marketing a money pit? It can be if...

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by Kevin Trokey on July 08, 2019

We SUCK at Communication!!

As an insurance agency, the difference between success and failure almost always comes down to whoever communicates most effectively. But, holy...

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by Wendy Keneipp on June 11, 2019

Is It Time for Your Insurance Agency to Make a Brand Evolution?

You logo is not your brand. But it is a visual representation of your company and a critically important one. The effort and care you put into...

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by Kevin Trokey on June 03, 2019

Top 10 (Lame) Excuses for Not Marketing

Based on conversations we have every day, we know the concept and execution of a successful marketing strategy is one of the greatest challenges...

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by Wendy Keneipp on May 28, 2019

Top Takeaways from Q4Live in Nashville

If you know us at all, you know we love our clients like friends and family and look forward to our opportunity to bring everyone together every...

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by Christian Brayboy on April 15, 2019

How to Use Events to Fill Your Sales Pipeline

Using events for prospecting can be incredibly successful when done right. I realize many have not experienced this success or are simply afraid...

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by Kevin Trokey on April 01, 2019

Forget Mike, Be Like Rumpelstiltskin

How cool would it be to spin straw into gold?! Surely, that would get you a spot in the finals of America’s Got Talent 

While turning straw into...

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