One of the biggest struggles for agencies and producers is the ability to maintain a healthy pipeline. I can't even begin to tell you how often I...
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One of the biggest struggles for agencies and producers is the ability to maintain a healthy pipeline. I can't even begin to tell you how often I...
I have written many times about my conflicted feelings over many of the conversations brokers/advisors are having online and at industry...
We are all well aware of the huge shift of power in the sales process. Gone are the days when the salesperson was in control. Now the buyer reigns...
I don’t know about you, but the benefit we get from many great books isn’t necessarily brand-new ideas, but it’s that the book/author gives a new...
Ever feel frustrated that people aren’t responding to your marketing and communication? You work hard to promote your company and its services,...
Stop thinking of communication with employers as one-size-fits-all. That’s just not the case. Employers are in different stages of a relationship...
You’ve decided it’s time to invest in a marketing initiative, but your sales team is resisting your efforts to get them to participate. They’ve...
With access to so much information, today’s buyers are able to do extensive research on their own, without talking to a sales person. Where does...
Marketing is a waste of money and time! – Something said by way too many benefits agencies and advisers.
Is marketing a money pit? It can be if...
As an insurance agency, the difference between success and failure almost always comes down to whoever communicates most effectively. But, holy...
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