And, your business growth depends on you NOT being a wallflower.
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And, your business growth depends on you NOT being a wallflower.
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It’s difficult for many agencies to get their arms wrapped around the idea of creating a budget and dedicating resources for marketing. It just...
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A version of this article first appeared in BenefitsPro to coincide with a panel discussion I led on the topic with Barry Cohn, Tim Doherty, and ...
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As they say, necessity is the mother of invention. Insurance agencies clearly need help with marketing. And that need led us to start our...
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I’m concerned about some of the activity I see playing out among brokers and advisors with their online social activity. And I’d like to note that...
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LinkedIn is an amazing tool if you choose to take advantage of it in a way that can expand your network and open your mind to new ideas and...
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In the hustle and bustle of the Q4 crazy, planning your marketing strategy for the upcoming year can easily get shifted to last on the list when...
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We have had a huge marketing epiphany. Okay, epiphany may be a little strong, but we’ve had a whole lotta learnin’.
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Marketing in a New Era.
This is the subject line of an email I received from a benefits producer I correspond with occasionally. He replies to...
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People don’t buy what you sell. They buy you and your ideas. And when all you talk about are your products, you’re losing potential buyers.
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