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AGENCY BLOG

Crushing Mediocrity

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Transforming the advisor + employer relationship

by Kevin Trokey on December 02, 2019

Marketing - Meeting Your Buyers Where They Are

We are all well aware of the huge shift of power in the sales process. Gone are the days when the salesperson was in control. Now the buyer reigns...

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by Kevin Trokey on November 18, 2019

Our “StoryBrand” Story

I don’t know about you, but the benefit we get from many great books isn’t necessarily brand-new ideas, but it’s that the book/author gives a new...

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by Wendy Keneipp on November 11, 2019

Why Your Message Isn't Appealing to Your Buyers

Ever feel frustrated that people aren’t responding to your marketing and communication? You work hard to promote your company and its services,...

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by Wendy Keneipp on October 07, 2019

Client and Prospect Communications Shouldn't be the Same

Stop thinking of communication with employers as one-size-fits-all. That’s just not the case. Employers are in different stages of a relationship...

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by Eliza Culhane on September 23, 2019

Sales and Marketing Relationship Status: It’s Complicated

You’ve decided it’s time to invest in a marketing initiative, but your sales team is resisting your efforts to get them to participate. They’ve...

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by Wendy Keneipp on August 19, 2019

You’ve Lost Control of the Sales Cycle, but Social Selling Can Help You Reclaim Your Influence

With access to so much information, today’s buyers are able to do extensive research on their own, without talking to a sales person. Where does...

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by Wendy Keneipp on August 12, 2019

Why Do I Need To Bother with Marketing Activities for My Insurance Agency?

Marketing is a waste of money and time! – Something said by way too many benefits agencies and advisers.  

Is marketing a money pit? It can be if...

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by Kevin Trokey on July 08, 2019

We SUCK at Communication!!

As an insurance agency, the difference between success and failure almost always comes down to whoever communicates most effectively. But, holy...

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by Wendy Keneipp on June 11, 2019

Is It Time for Your Insurance Agency to Make a Brand Evolution?

You logo is not your brand. But it is a visual representation of your company and a critically important one. The effort and care you put into...

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by Kevin Trokey on June 03, 2019

Top 10 (Lame) Excuses for Not Marketing

Based on conversations we have every day, we know the concept and execution of a successful marketing strategy is one of the greatest challenges...

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