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AGENCY BLOG

Crushing Mediocrity

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Transforming the advisor + employer relationship

by Wendy Keneipp on September 21, 2020

Pipelines Don't Fill Themselves - A Prospecting and Marketing Q&A

I had the privilege of participating in Keystone Insurers Group's National Conference this year. Billy Bridwell, Senior Vice President of Employee...

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by Wendy Keneipp on August 10, 2020

Do I Need a CRM for My Employee Benefits Agency?

So many benefits agencies are wrestling with a common question about the software platforms they need for their agency. What should they be...

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by Kevin Trokey on August 03, 2020

A Baker's Dozen of Q4i-isms

If you are connected with us on LinkedIn, you know we regularly share our perspectives on just about anything and everything that affects the...

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by Kevin Trokey on July 13, 2020

#SpeakUp On the Best Advice You've Ever Received

Through our #SpeakUp series we run from our Q4intelligence company page on LinkedIn, we recently asked the industry to share the best advice they...

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by Wendy Keneipp on July 06, 2020

Use Marketing Content and Presence to Engage Buyers

Marketing is growing in importance for insurance agencies, and it’s assuming a more and more significant role in the overall prospecting and sales...

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by Eliza Culhane on June 15, 2020

How to Get Your Sales and Marketing Team Aligned on Marketing

The sales--marketing struggle isn’t a problem with a one size fits all solution. By using a combination of education, accountability, and...

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by Kevin Trokey on April 20, 2020

3 Post-COVID Predictions for the Insurance Industry

To say our lives, personal and business, have been different over these past few weeks would be a ridiculous understatement. To say we are all...

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by Wendy Keneipp on April 06, 2020

Your Brand Is More Critical Now Than Ever Before

What is a brand? Simply put, brands are perceptions or reputations—the way other people see you or your organization. Because people make...

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by Kevin Trokey on March 16, 2020

Marketing Is A Critical Daily Function of Running a (Successful) Business

Most months, the member agencies of the Q4iNetwork gather via video conference to discuss topics and share ideas critical to their success and...

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by Kevin Trokey on January 13, 2020

To Prospect or Market, THAT is the Question

One of the biggest struggles for agencies and producers is the ability to maintain a healthy pipeline. I can't even begin to tell you how often I...

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