AGENCY BLOG

Crushing Mediocrity

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Transforming the advisor + employer relationship

by Wendy Keneipp on March 11, 2019

No, Your Clients Are Not Stupid. They Don’t Yet Understand.

Yelling at your prospective clients? Is that your sales technique? How’s it working out? Are employers jumping up and down at the chance to be one...

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by Kevin Trokey on March 04, 2019

Did Simon Sinek Get It Wrong?

Okay, to be fair, I don’t think for a moment that Simon has it wrong. In fact, I am as big a fan of his Why message as anyone. It’s just that in...

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by Kevin Trokey on February 11, 2019

Stop Selling and Start Helping Your Prospects to Buy

When was the last time you bought a new car? If it has been in the last few years, according to industry sources, the process probably went a...

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by Kevin Trokey on October 08, 2018

Hey Insurance Agencies, What’s in Your Blank?

On a recent LinkedIn update of mine, Kristi Winters left the comment “If you’re not ethical in your marketing and promotions, how can anyone...

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by Kevin Trokey on August 13, 2018

LinkedIn is No Place for Wallflowers

And, your business growth depends on you NOT being a wallflower. 

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by Wendy Keneipp on June 11, 2018

It’s Time to Bite the Bullet and Add a Budget Line for Marketing

It’s difficult for many agencies to get their arms wrapped around the idea of creating a budget and dedicating resources for marketing. It just...

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by Wendy Keneipp on April 30, 2018

Sick of Not Making Sales? You're Probably Not Prospecting and Marketing Well Either

A version of this article first appeared in BenefitsPro to coincide with a panel discussion I led on the topic with Barry Cohn, Tim Doherty, and ...

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by Kevin Trokey on April 09, 2018

Coffee is for Marketers

As they say, necessity is the mother of invention. Insurance agencies clearly need help with marketing. And that need led us to start our...

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by Wendy Keneipp on March 19, 2018

Hooray! You’re on Social Media! But Are You Adding Value to Your Clients?

I’m concerned about some of the activity I see playing out among brokers and advisors with their online social activity. And I’d like to note that...

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by Wendy Keneipp on February 12, 2018

Afraid of being schmarmy? That’s no excuse for not marketing.

LinkedIn is an amazing tool if you choose to take advantage of it in a way that can expand your network and open your mind to new ideas and...

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