Read the blog Ideas to grow your benefits business

Explore topics in business strategy, sales, leadership, and team development.

Not All Referrals Are Good for Business

Wendy Keneipp

2014-06-30

We regularly hear from insurance agencies that they "work mostly on referral," which ...

Kevin Trokey

2014-06-16

I had the opportunity recently to visit with a handful of agency owners from around the ...

Wendy Keneipp

2014-05-12

In talking with agencies and brokerages about the integral role marketing now plays in ...

Kevin Trokey

2014-04-17

What are you doing to bring more value to the sales conversation? Honestly, bringing ...

Kevin Trokey

2014-04-14

As we talk to agencies throughout the insurance industry, we are shocked by one, almost ...

Kevin Trokey

2013-12-30

There is an old saying, "fake it til' you make it." I fully believe in the spirit of this ...

Kevin Trokey

2013-11-18

I recently saw and shared some sales statistics I came across on LinkedIn. I'm not taking ...

Kevin Trokey

2013-11-04

I can't even begin to tell you how many times I have heard salespeople comment that ...

Kevin Trokey

2013-09-16

Riddle me this... When is a new account worth more than the revenue it generates? There ...

Kevin Trokey

2013-09-09

There are countless metrics you can be tracking in regards to your book of business and ...