Agency Blog

How to Rehire Your Best Sales Talent

November 20, 2014
How to keep your sales production high and your sales people happy

Hiring great sales people is challenging; we have a solution.

  • Identify what is keeping your great producer(s) from producing new business
  • Write up all those things (distractions) in a job description
  • Seek, instead, to hire an excellent service person to help manage his/her accounts
  • Free up your high-talent sales people to seek out and earn new business

Transcript of this video included:

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How to Secure Your Business Future

October 27, 2014
Secure Your Future: Spend time working on your business

It’s easy to get caught up in daily activities and push aside the important, yet critical, things needed for growth.

  • Capitalize on growth opportunities by being aware of what they are.
  • Build a stronger team or book of business by knowing what is needed.
  • Identify critical categories needed for growth.
  • Spend just 15 minutes planning each week.

Transcript of this video included:

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How to Make a Difference with Your Insurance Agency Website

August 22, 2014
Make sure your website is working for you rather than against you

Websites that tell your story are not compelling to buyers looking to improve their story.

  • Post relevant stories about how you've made a meaningful difference for your clients
  • Let them see how you're able to help businesses improve
  • Give them a compelling reason to call you
  • Talking about yourself, your carriers, your years in business are not compelling reasons

Transcript of the video included:

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How to Evolve and Grow Your Business

July 16, 2014
Are you scrambling to find new products to keep your business afloat?

Make your business growth and evolution easier and more predictable.

  • Competitors can always offer the same products you do
  • Instead, focus on your clients' needs
  • Talk to them about what they need to be more successful
  • Find products, services, solutions to help them meet those needs
  • Continuously repeat this process to always stay on top of your game...and your clients' needs

Transcript of the video included:

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How to Fill Your Prospect Pipeline with Client Referrals

June 16, 2014
Are you filling your pipeline with the right kinds of referrals? Or just any referrals that come along?

Make the referral process easy and fill your pipeline with prospects you want to do business with.

  • Close more business with referral prospects
  • Most referral attempts fail because the work is left to the client
  • Ask for referrals from those clients who are your raving fans
  • Give clients a short list of those people they know that you'd like to meet
  • All the client has to do now is make the call

 

Transcript of the video included:

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How to Connect with Clients in More Meaningful Ways

May 04, 2014
Are you selling clients what they WANT to buy or what they HAVE to buy?

The difference is profound between what brokers sell and what clients are willing to buy.

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